BMW v Jaguar

[JOC Admin]

Has the Jaguar got what it takes?

 

http://www.autoblog.com/2013/10/16/jaguar-3-series-fighter-brands-last-chance/

 

[R6000CH]

I just took delivery of my first Jaguar, the XF. I've owned BMW, Mercedes-Benz and Volvo cars and I can honestly say this is the best car I've ever owned. I don't expect it to be perfect, heaven knows I had issues with my Volvo that I thought unacceptable for the brand. 

 

Jaguar Land Rover are incredibly strong at the moment and I don't doubt that scale is important for future survival. But with the Evoque selling so well, the forthcoming Freelander to do the same and full fat Range Rovers popping up everywhere, I don't think as a group they have much to worry about. 

 

Jaguar's performance in the JD power survey and lessons learned from the past, I don't doubt they're going to produce a 3-series sized car that offers a genuine alternative to the german brands. As good as they are, not one of them has the soul of a Jaguar. 

[JOC Admin]

I totally agree...I think Jaguar (and Land Rover) as a manufacturer have gone from strength to strength over the years and I'm sure they're well on the way to secure their future as a market leader.