Thanks again for the reply, changed the new battery with another battery under warranty to make sure that it was a new duff battery. Put on still the same even had a service due light come up which is new, again car still not starting. Which makes me think with a brand new battery this would rule out the alternator and battery?
I did find this which I have just called jaguar in regards too as its exactly what my car is doing, so want to check to see if mine falls into this category.
http://www.jagrepair.com/images/TSB/TSB2/NEW XJ/413Inst & panel illumination/XJ413-02 Multiple Warnings On Instrument Cluster.pdf