What does everyone think?

I personally am really hoping that I don`t lose my love for Jaguar, but I do fear this may spark the end of our relationship!!

 

https://www.msn.com/en-gb/cars/news/jaguar-unveils-new-logo-and-look-as-it-prepares-for-an-electric-future/ar-AA1ulqoV?ocid=msedgntp&pc=DCTS&cvid=040710aebc7f47f48508ce7c50aa3f1f&ei=11

More Here

 

https://www.msn.com/en-gb/cars/news/jaguar-ditches-roaring-big-cat-badge-for-its-ev-rebrand-and-admits-it-won-t-appeal-to-traditional-customers/ar-AA1uls72?ocid=msedgntp&pc=DCTS&cvid=1d482553c6bb47ddb0d109db731f8e2b&ei=14

compared to the traditional Jaguar logo, they look very amateur a bit like a kids drawing contest work

must admit that big G is not doing it for me

I think the medallion version is supposed to be a J and an R, representing the first and last letters of "JaguaR", but to me it simply looks like 2 x J. Which from my time in business says "If you need to explain it, then it doesn't work"! one has to wonder where they plan to use this stupid look? On wheel cap centres it is going to look even worse - are they also designing in Rolls Royce style centre caps which rotate to always be the correct way up?

Looks like most folks are appalled by the new brand - social media seems to think so anyway. Wonder if they PR Group did any focus work with Jaguar Enthusiasts ahead of unveiling?

N6 JMX

Wow, 1 day along and the internet REALLY doesn't like the new advert for Jaguar. Between the new badging and a Telly Tubby "full woke" advert, they really have lost the plot!

N6 JMX

Pleased to say I have always looked up to Jaguar as a loyal BMW driver who also stopped production of Diesels, promted me to decided on the purchase of the E Pace to compliment my BMs.

Jaguar should come up with a new name like Volvo have done with Polestar rather than insult Sir Willam and Jaguar's great history, maybe Electrocat would work !!🤭

Hopefully Jaguar will have the  sense to launch a separate company dedicated to proper  Jaguar cars and not the electric joke cars.

Long live real JAGUAR'S 

Well the big reveal has happened and, once again it is all wrong! A pink Jaguar, I don't think so.

Why is the "design concept" a long nosed 2-door coupe, when there is nothing to put under the long bonnet AND Jaguar have already stated they will not be building 2-door coupe's anytime soon?

As for the "copy nothing" - look again. Practically every angle reflects a car from history, not least of which Bugatti and TVR are on view.

N6 JMX

I absolutely detest the re brand. I have loved Jaguars for so long and recently purchased and XE to see me through the next few years. I fear now, that when it comes to replacing this car, I will need to move away from Jaguar as they have already away from their own loyal customer base. 

 

The advertising is awful, the new badges are awful, the cars look awful. I for one cannot see who would want to invest in these awful looking cars, especially at the price that is being thrown around.

Theres a good article in todays Sun (page 10) by Ross Clark on the Jaguar rebrand.