JOC Admin

Two Visionaries. One Ethos. Ninety Years Apart Jaguar marks 90 years of fearless design with a poignant moment: SS Jaguar and the brand’s most recent release, Type 00, appear outside The Chancery Rosewood. The property’s fusion of mid‑century, modernist lines and contemporary British artistry reflects Jaguar’s own artistic endeavour. Together, these two vehicles — separated by nine decades yet united by vision — represent the exodus from tradition in their respective eras. The SS Jaguar, a car that established the Jaguar brand in its time, and Type 00, a car that rethinks what a Jaguar can be today. "Jaguar has always been a pioneer of originality—defined by design excellence and a fearless, forward‑thinking spirit. Ahead of the launch of our production vehicle next year it’s vital we continue to remind people of what makes Jaguar unique: being bold, unexpected, and unapologetically different. With Type 00, we’re challenging conventions in the automotive industry, just as the SS Jaguar did in its time." RAWDON GLOVER. DIRECTOR, JAGUAR 90 YEARS OF JAGUAR The SS Jaguar: The first model to carry the Jaguar name. The SS Jaguar exemplifies Sir William Lyons’ original philosophy: Copy Nothing. With its low roofline and elongated bonnet, the SS Jaguar was a bold departure from convention of the early 1900s. When most British cars were upright and utilitarian, the SS Jaguar introduced a sleek, low‑slung silhouette with a long bonnet and flowing lines. Jaguar Type 00 is an example of Jaguar at its best. A fearless statement. An object of desire. A concept with bold forms and exuberant proportions to inspire future Jaguars. From the SS Jaguar to the F‑Type, every era in Jaguar’s history has produced an icon that refused to blend in—XK120 set speed records, E‑Type redefined beauty, XJS bridged luxury and performance, and F‑Type reignited sports car desire. Jaguar has never followed the ordinary; it has always led with elegance, daring design, and performance that stirs the soul. Jaguar’s latest expression of modern luxury appears in ‘London Red’, a bespoke hue inspired by the enduring beauty of redbrick Victorian architecture in London’s most influential boroughs, the rich elegance of red gallery walls designed to make artwork standout, and iconic symbols of London that range from crimson phone boxes to the red double decker bus. London Red is a tribute to timeless artistry and bold design, handcrafted by Jaguar's in‑house materiality team. Article courtesy of the official Jaguar website https://www.jaguar.co.uk/

EXPLORE THE VEHICLES THAT HAVE IMMORTALISED JAGUAR ON THE TRACK AND ON THE ROAD FOR OVER 70 YEARS Click the link below and jump back to the past by reviewing the wonderful machines that left the factories over the decades, if only just to remind you of the models when Jaguar built some of the best cars in the world ! https://www.jaguar.co.uk/about-jaguar/jaguar-icons.html Article courtesy of the official Jaguar website https://www.jaguar.co.uk/

VEHICLE SECURITY CLUB OFFER Due to the amount of rising car thefts being reported, the Club has been working with Scorpion® Automotive to get one of the best security solutions for car owners. Fitting an Immobiliser and Tracker in your car boosts security, helps recover it if stolen, lowers insurance costs, and provides real-time location updates, offering peace of mind and enhanced vehicle protection. By securing your car with Scorpion® Automotive, you can also benefit from a free LIFETIME* Premium Membership with the Jaguar Owners' Club. Purchase an Automotive Immobiliser or Tracker for your Jaguar from Scorpion® Automotive by initially clicking through the link. Once fitted, you can then apply for a free Lifetime Premium Membership with the Jaguar Owners Club. Visit the Scorpion® Automotive Website -> Once purchased, apply for your Premium Membership offer here. It's a manual process and once we have processed you will be entitled to a free Lifetime* Premium membership. The X-series uses a combination of buttons and switches in your car to enable/disable the immobiliser. You can choose any combination of buttons making it unique to yourself and your car. X-Series is an invisible and undetectable CAN Bus Immobiliser that protects from modern vehicle theft techniques such as key relay attacks. The latest technology is used to give vehicles the highest level of protection with the immobiliser automatically activating as soon as the ignition is turned off. Visit the Scorpion® Automotive Website -> Club may receive a small commission when purchasing an Immobiliser or Tracker via Scorpion® Automotive. *Lifetime membership denotes lifetime of the club.

A new era begins today for Jaguar. A completely transformed Jaguar brand recaptures an ethos to Copy Nothing that can trace its roots back to the words of its founder, Sir William Lyons "Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world. It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity. Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community." Professor Gerry McGovern OBE. Chief Creative Officer Symbols of change – Jaguar’s new brand identity The reimagined Jaguar begins its unveiling today with an all‑new brand identity that establishes its unique character, through a dramatic new visual language. Meaning is embedded in each of the four symbols of change, reflecting brand values and providing clues for what is to come. Device Mark Jaguar’s new device mark is its signature. It is a powerful celebration of modernism – geometric form, symmetry and simplicity – demonstrating the unexpected by seamlessly blending upper and lowercase characters in visual harmony. Strikethrough This bold linear graphic generates an unmistakeable presence and an immediately recognisable visual for Jaguar, striking through imitation and the ordinary. Exuberant Colours Exuberant use of colour is a cornerstone of Jaguar’s new brand identity, embedded in its values and its association with art. Primary colours, born from the painter’s palette – yellow, red and blue – are the tonal building blocks, always presented with texture or movement. Makers Marks Consisting of the newly reimagined Jaguar ‘leaper’ that is our precious mark of provenance. Always leaping forward, it is a representation of excellence and hallmark of the brand. The monogram is a code for expression and a signifier of a completed work. It is used as a flourish or finishing touch. Copy Nothing On 2 December 2024, 20:00hrs (U.S. EST), at Miami Art Week, Jaguar will present “Copy Nothing”, the first global public installation for its new brand that will include the physical manifestation of its Exuberant Modernism creative philosophy, in a Design Vision Concept. This dramatic, unmistakable and unexpected expression of what it means to Copy Nothing will be a preview of the fearless approach to come from Jaguar. Jaguar’s presence in Miami will establish its advocacy for artistic expression, in all its forms. Through a series of meticulously curated gallery spaces over two locations, Jaguar will share its platform with new and ground‑breaking emerging artists who share its ethos of Copy Nothing. "To bring back such a globally renowned brand we had to be fearless. Jaguar was always at its best when challenging convention. That ethos is seen in our new brand identity today and will be further revealed over the coming months. This is a complete reset. Jaguar is transformed to reclaim its originality and inspire a new generation. I am excited for the world to finally see Jaguar." Rawdon Glover Managing Director, Jaguar Source: Content published is copyright of Jaguar Media Press Office (Jaguar Cars UK). This press release is for public distribution via editorial purposes. https://media.jaguar.com/en-gb/news/2024/11/fearless-exuberant-compelling-jaguar-reimagined

Shropshire's biggest jaguar event is back for another year, last year saw over 150 cars. All Jaguar's welcome Further event information: Jaguars - The Gathering 2024 event information