Bit late I know but there's a lot of myth around tyres. I learned this a few years back. Money was a bit tight so I thought I'd experiment with cheaper tyres. Not cheap ditch finders and spent a lot of time checking reviews but not big brands. Put federals on my E270 Mercedes expecting they'd last no time and I'd have to adapt my driving style, I'd learn my lesson and return to continental. Never happened. Grip was the same and they lasted the same amount of time. I'm sure Hamilton or Alonso may have been able to tell the difference on a track but I couldn't on the M1. The only problem was that the Federals were a bit noisy. On recommendation, swapped to Khumo ku31s at the next Change and haven't looked back. Smooth, quiet and grippy. All tyres, be they continental,Bridgestone, federal or Khumo, all lasted around 20,000 miles. But then that's the thing. They were unknown at the time. As they've become more popular the price has gone up. When I got the first set, my tyre supplier frowned. Now they're considered mainstream and they recommend them. The first ones were £75 a corner. The last set I bought were £110. So I swapped to Gt Radial based on wet grip grading and noise, then price. They were fine too. My XF has Dunlops and the supplying dealer put new ones on the back for me but when I go to change them I won't be paying £240 a corner for the privilege. It's so much easier these days too, with these new gradings. Often the cheaper brands score better than the bigger ones. Just go on my tyres.com and order by wet grip scores. You'd be surprised. Went to put tyres on the last Freelander. Wanted a brand as it's for the wife and I won't take chances with her car. Set a fair budget and started the review trawl. Aside from Michelin which were out of my price range, everyone else got poor reviews. Carried on digging, going cheaper and came across General tire. Rave reviews. General is huge in the states but unknown here, so cheap. Bought a set and they were true to their reviews. Excellent. There are nasty tyres out there so caveat emptor, but a bit of common sense and effort and you can save considerable sums for no Discernible cost.