Yes, Kevin, the optional extras on all Jaguar Models was quite extensive.   On my SE I don't have the optional TV, or the optional Jaguar Voice, and I believe the Alpine Stereo system was an extra, too, which I haven't got either. I don't have [and wouldn't have chosen one] a sunroof.  The touch screen system is fitted on my SE, but I think it cost about £2k as an option.  18" wheels were an extra few bob, too.   I think that there was about a £20k difference in price if you had all the options.